Commercial photography includes a vast range of types of photography and during this recent shoot we had to combine the workflow and attention to detail of a product shoot with the styling of a fashion shoot. ‘Fancy That Clothing’ is an online clothing retailer who approached us to provide commercial photography services to help promote their products across various online platforms. They were looking for a consistent way to show their vast range of clothing in a clear way to potential customers.
In addition to their own website they also sell clothing on third party sites which have fairly strict guidelines around how these kinds of product shots can look and so we had to adhere to a fairly technical brief (which is fairly common with product photography but not so much with fashion photography). Prior to the shoot we discussed requirements and started planning including sourcing a model. After a very popular casting (we had over 60 applicants!) the client decided to go with local model Anna Tyburska (you may recognise Anna from a portfolio shoot we did earlier in the year). Due to the high volume of clothing items we needed to get through I was conscious to try and get as much prepared as possible and so had everything set-up in the cloverleaf images studio the day before the shoot.
The shoot itself went really well and we were able to get through the dresses much quicker than we had expected due to Anna working like a star and the all the prep really paying off. The client was really pleased with the results and has already uploaded the shots to their online stores. Here are a few examples of some of the product shots:
As we had made such good time with the main shoot we decided to have a bit of ‘creative playtime’ and produce some editorial style commercial photography shots. We wanted to make a big switch from the clinical look of the product photography shots and so we set up a low key set and spent some time trying to get some different looks. Here are some of the ‘bonus shots’ we got at the end of the shoot:
If you would like to chat about how our professional commercial photography could help you promote your products and services and improve your customer engagement please don’t hesitate to give us a shout via our contact page